Rural County Outreach

The Music Commission launched the Rural County Outreach program January 2021.


Each Music Commissioner has adopted 1-3 counties and will serve as an ambassador to their counties. Each commissioner will research the local music industry and build relationships with key music industry stakeholders. Commissioners will serve as a information resource to the State for the local music industry in their adopted counties. Working with community stakeholders, commissioners will identify at least one music-related service project which will fill a deficit in the county’s music industry as a result of the coronavirus pandemic. Each commissioner will develop and present service projects that compliment their unique skill set, expertise, and experience. All projects will be delivered virtually and for free.

The urban-corridor counties of Bernalillo, Sandoval, and Santa Fe are not included in the Rural County Outreach project.

Commissioner Duties

Commissioners shall for their adopted counties:

  • Research the local music industry.
  • Compile a list of key music industry stakeholders in each county. Stakeholders may include, but are not limited to: elected officials, school districts, colleges, school and private music teachers, music programs, stores, recording studios, producers, 501c3s, venues, bands, festivals, local iconic music history/legends, etc. Demographics such as race, ethnicity, cultural and religious identification, age, sexual orientation, gender identification, geographic location, socioeconomic circumstances, music genre, and role in the local music industry shall be considered in order to provide fair representation within each county. Local government officials, public school district(s), and 501c3 arts organization(s) receiving funding through the New Mexico Arts Grants program are suggested as initial contacts.
  • Build professional relationships with key stakeholders in each county on behalf of the Music Commission.
  • Monitor the county music scene and report major events to the Music Commission so that the local events may be promoted on the commission’s social media.
  • Join local mailing lists, groups on social media, etc.
  • Serve as an ambassador of the New Music Commission, New Mexico Arts, the Department of Cultural Affairs, and the Governor in their adopted counties.
  • Facilitate at least one Student Musician Spotlight nomination in their adopted counties.
  • Deliver at least one free service project in each county per calendar year (see Service Projects Ideas below).


All Rural County Outreach service projects are free.

COVID-19 Considerations

Service projects, including all research, planning, and communication, will be conducted remotely/virtually (e.g., email, phone, social media, Zoom, Facetime, Google Meet, etc.) due to COVID-19 health orders.

Service Project Ideas

Each commissioner will utilize their unique skill set, expertise, and experience to develop a service project for their adopted counties based on identified needs by community stakeholders. Here are a few service projects commissioners might deliver:

  • Present a master class, clinic, sectional to students at a local school, college, or university
  • Instruct a workshop, clinic in partnership with a local 501c3 arts organization
  • Deliver a performance assembly for a local elementary school
  • Emcee/Narrate a community virtual event or PSA
  • Perform/speak on a local radio, television, podcast program
  • Sponsor/Host an online fundraiser with proceeds benefiting a county-based music organization
  • Produce an online performance in partnership with a local music organization, band, school ensemble
  • Sponsor a competition and perform with/feature the winner on social media
  • Sponsor a competition and deliver free private lessons to the winner
  • Co-write a song with a local songwriter/band
  • Perform with a local band
  • Produce a music video of a local musician, band, school ensemble
  • Host an open mic
  • Assist in rebranding a local organization, musician, ensemble
  • Deliver professional development workshops on music and business administration

All service projects will be delivered remotely/virtually due to COVID-19 health orders.


  • Propose : Each commissioner will work with key county-based music industry stakeholder(s) to identify and design a service project which will fill an area of need caused by the COVID-19 shut down. Commissioners will email Music Commission Chair Medina and Administrator Goodrich a brief proposal of the service they intend to provide and include in the proposal the audience the project will reach and the delivery date. This is necessary to verify all service projects comply with State statutes.
  • Deliver : Each commissioner will deliver at least one music-related service project in their adopted rural counties each calendar year.
  • Record : All service projects will be documented and featured on the Music Commission’s Facebook page and website. Visual documentation options are: 1. livestream on Facebook, 2. record to the Zoom Cloud, upload to YouTube, share the YouTube link on Facebook, 3. take pictures/screenshots, share on Facebook.
  • Report : Commissioners’ will provide a short report of each service to the Music Commission’s Executive Committee. The report shall include the event date, time, location, target audience, approximate number of participants, local organization involved, name(s) of key stakeholder(s) involved, and a basic summary of the service.

Media Release

Anyone appearing on camera in a Music Commission rural county service project must sign a media release. E-Signatures and copies are accepted. The release must be submitted to the rural county liaison (see below) prior to the event.

Participants who do not submit a signed media release may still participate in the service project off camera.

Participants under 18 years of age

Underage participants must obtain a signature from their parent/guardian. Media release forms on file with a local public school district, principal’s office and/or music director shall suffice in lieu of the above media release. Commissioners must verify forms are on file with the service project host district, school, or music teacher prior to the event.

Projects by County

Below is a list of projects by county. Included is the name of the music commissioner serving as liaison and the proposed project, location, and date of delivery. Most commissioners are still in the research phase as of August 2021. Visual documentation of completed projects is linked to the project title (i.e., Grant County brass master class).

County : Music Commissioner

  • Project Title – project location – delivery date

Catron : Neil Swapp

  • Beat Box rhythm presentation – Reserve Elementary School – date tba
  • Beat Box rhythm presentation – Quemado Elementary School – date tba

Chaves : Jose Ponce

  • program tbd – GEAR UP ENMU Roswell at Hagerman – date tba
  • program tbd – GEAR UP ENMU Roswell at Dexter – date tba

Cibola : D’Santi Nava

Colfax : Tom Frouge

  • A History of Traditional New Mexican Music with Rob Martinez – location and date tba
  • The Basics of Guitar with Randy Sanchez – location and date tba

Curry : Dustin Seifert

  • “The Groove” Student Performance – location and date tba

De Baca : Derrick Lee

  • tba

Doña Ana : Jennifer Rogers

  • Mariachi concert and Q&A in partnership with NM Advocates for the Arts – location and date tba
  • Classical concert and Q&A in partnership with NM Advocates for the Arts – location and date tba

Eddy : Busy McCarroll

  • tba

Grant : Neil Swapp

Guadalupe : D’Santi Nava

  • tba

Harding : Sara Diaz

  • tba

Hidalgo : Jir Anderson

  • tba

Lea : Jose Ponce

  • Copyright & Publishing Workshop – Lea County Center for the Arts – 25 June 2021

Lincoln : Zenobia

  • tba

Los Alamos : Busy McCarroll

  • Songwriting workshop – Los Alamos Schools – November 2021

Luna : Sara Diaz

  • tba

McKinley : Zenobia

  • tba

Mora : Buddy Abeyta

  • tba

Otero : Jennifer Rogers

  • Mariachi concert and Q&A in partnership with NM Advocates for the Arts – location and date tba
  • Classical concert and Q&A in partnership with NM Advocates for the Arts – location and date tba

Quay : Carlos Medina

  • tba

Rio Arriba : Jir Anderson

  • tba

Roosevelt : Dustin Seifert

  • “The Groove” Student Performance – Portales Heritage Days Festival 17 July 2021

San Juan : Buddy Abeyta

  • tba

San Miguel : Carlos Medina

  • tba

Sierra : Keith Langerman

  • tba

Socorro : Keith Langerman

  • tba

Taos : Tom Frouge

  • A History of Traditional New Mexican Music with Rob Martinez – location and date tba
  • The Basics of Guitar with Randy Sanchez – location and date tba

Torrance : Tracey Whitney

Union : Derrick Lee

  • tba

Valencia : Zenobia

  • tba

30 of New Mexico’s 33 counties are represented in the Rural County Outreach project. The Albuquerque-Santa Fe urban corridor counties of Bernalillo, Santa Fe, and Sandoval are not included.

This document was used to organize the county adoption process: Rural County Outreach.


Press Release – Department of Cultural Affairs

KRQE News 13 – Rachel Knapp reporting

KTSM 9 News – El Paso, TX