New Mexico Music Commission Foundation
Phil Moon ~ Director
Music Background
- Multi-instrumentalist 1968-present
- Guitarist/Singer: Road House Prophets
- Lecturer: NAMM, Berklee, Musicians Institute, Blackbird Academy, SAE
Administrative Background
- Sales and Marketing: MXR Innovations, Yamaha, Alesis, JBL Pro, Lynx Studio Technology
- Founder: Loft Marketing consulting company with clients including Gretsch, Tascam, JBL Pro, Fender, NAMM, Yamaha, E-mu, Aphex and others
- Marketing Manager: Yamaha Corporation of America
- Founder/President: Loft Marketing consulting firm
- Vice President Sales and Marketing: Alesis
- Director of Marketing Communications: JBL Professional
- Vice President Sales and Marketing: Lynx Studio Technology
- Director: New Mexico Music Commission Foundation
- Producer: Platinum Music Awards show
Education
MBA
Pepperdine University
BA Secondary Education
Ball State University
Hometown
South Bend, Indiana
Residence
Santa Fe, Santa Fe County
Foundation Involvement
2017-present
Bio
Phil Moon enjoyed a 40-year career in the music and recording equipment business working for a number of innovative companies. Mostly in the marketing area, he also handled sales management and executive duties. He and his wife Carol retired to Santa Fe from southern California in 2016.
His music career started in the 1960’s as a guitarist in high school and college bands. He has maintained his musical performance activities and currently plays in the Santa Fe-based band Road House Prophets.
Moon’s college education prepared him for a teaching career, which never materialized. In his native Indiana, he gave up the idea of teaching and went to work at a record store, then a music store. He landed a job at MXR Innovations in 1979 and moved to Rochester NY, then to Yamaha in California in 1982.
While at Yamaha (1982-1991), Moon was instrumental in the advertising, promotion and marketing of many landmark products including the DX7, SPX90 and PM3000 mixer. He rose to the position of Marketing Manager for Synthesizers (a strange position for a guitarist). After leaving Yamaha, he founded Loft Marketing, a consulting firm that specialized in marketing support and market research. During this time, he was also very involved in NAMM’s education and development programs. Loft Marketing ran from 1991 until 2000, with 1996 dedicated to acting as VP Sales & Marketing at Alesis.
From 2000-2002 Moon was Director of Marketing Communications at JBL Pro, then Vice President Sales and Marketing at Lynx Studio Technology from 2003-2016, where he helped to develop the Aurora and Hilo converters.
Almost immediately upon retiring to Santa Fe, Moon was recruited by David Schwartz to help launch the Platinum Music Awards and the NM Music Commission Foundation, where he is an active participant. The latest outreach program of the Foundation is the new Music Biz Monday monthly webinar.
Creative Example
Road House Prophets performing “Willin” by Lowell George in Santa Fe 2019.