New Mexico Music Commission Strategic Plan

Note: The commission’s strategic plan expired December 31, 2018. Development of a new plan was tabled pending the appointment of commissioners and a chair by Governor Lujan Grisham, which commenced in August and September 2020. A new plan will be developed in 2021.

2016-2018 Strategic Plan

Executive Summary

The purpose of the music commission’s three-year strategic plan was to identify opportunities for the commission to further benefit the state’s citizens, its economy, and education community, and enable New Mexico musicians working in all genres to have a healthy and thriving environment in which to create and be recognized for their efforts. The plan identified promotion strategies and event opportunities and sought to supplement existing programs through collaboration with state agencies and the private sector.

Implementation of the plan involved forming committees chaired by sitting music commissioners, one committee for each goal outlined in the plan. Committee chairs recruited additional team members from the public and private sector to develop and implement the underlying objectives of their assigned goal. Committee chairs provided status reports to the Commission at least four times a year.

The 2016-2018 strategic plan was unanimously adopted by the New Mexico Music Commission at their January 2016 public meeting in Santa Fe.

Mission Statement

The New Mexico Music Commission is charged by the governor and legislature through The Music Commission Act to protect, promote, and preserve the musical traditions of New Mexico, to foster appreciation of the value of music, and to encourage the educational, creative and professional musical activities of the residents of New Mexico.

Vision Statement

The New Mexico Music Commission will organize the most influential voices for music in the state to execute the goals and objectives of its strategic plan so it may serve as an authoritative source of information, advocacy, and programming for the state’s music industry, its citizenry, and promoting the state beyond its borders.

Planning Committee

On March 10, 2015, at the New Mexico Music Commission public meeting held at the Hispanic Cultural Center in Albuquerque, David Schwartz, Music Commission Chair, appointed a five-member strategic planning committee: Joe Brown, Renato Estacio, Rick Huff, Dan Stoddard, and David Schwartz. Schwartz appointed Joe Brown as committee chair and Thomas Goodrich, from New Mexico Arts, as the state representative. The remaining Music Commissioners were invited to participate on a rotating basis, so that all members of the commission were given opportunity to voice input and feedback.

Meeting Notes

Here are formal meeting notes of the strategic planning committee:

2015:  May 6May 13  |  May 19  |  July 1

In addition to the above formal meetings, the strategic planning committee met informally from August to December 2015 to develop and revise the goals and objectives based upon input received from the public, New Mexico Arts and Department of Cultural Affairs executive administration, and other music commissioners not serving on the planning committee.

Public Input

Commissioners invited the public to discuss the goals and objectives of the strategic plan on Tuesday, September 8, 2015 at the Meem Auditorium on Museum Hill in Santa Fe. Here are notes from that meeting.

Online Survey

In addition, the Commission sought public input through an online survey which was live August 2015 to January 2016. Thank you to those who gave feedback!


The planning committee developed the following six goals based on public feedback, advice from music industry experts, DCA and NMA executive administrators, research of other state music commissions, and as dictated by the commission’s statutes and bylaws:

  1. Music Awareness & Advocacy (media partnerships, outreach, legislative support)
  2. Music Industry Clearinghouse (statewide listing of events, venues, businesses)
  3. Events & Activities (ART2ART, cultural collaborative, signature event)
  4. Music Education (needs, coordination of sources, funding)
  5. Collaboration & Partnerships (new projects, support of existing ones)
  6. Development (project funding, scholarships)

Here is a printable version (.pdf file) of the goals and objectives, with underlying steps and performance goals.

Past Strategic Plans

Strategic Planning Forms