Dayna Crawford


Project Management
University of New Mexico 2018

Malcolm Baldrige
New Mexico First, Examiner 2009

B.A. Political Science/History
University of New Mexico 1996

Music Background

Dayna’s music roots trace back three generations of jazz saxophone musicians; her sons, the current generation lend their creative music talents to guitars and alternative rock.

Administrative Background

Strategic Communications • Marketing • Branding • Project Management

  • Director of Communications, City of Albuquerque
  • President, Crawford Gardner Communications
  • Deputy Press Secretary, U.S. Department of Commerce

City of Residence

Albuquerque International District

Commission Term

November 5, 2018 – May 6, 2021


Dayna has managed innovative communications, marketing, and branding efforts at local and national levels. In today’s challenging media market her skills were tested when managing communications for the City of Albuquerque; and later developing the Albuquerque Rapid Transit project as an upgraded transportation solution and an economic development driver. When presented with the task of rebranding a mortuary she cast the vision for the industry as a celebration of life. Her tagline, Live Passionately became the moniker for the FRENCH Family of Companies; in essence breathing new life into the 100 year old company. Dayna has been active in her community serving non-profit organizations in a variety of different ways. Her continued interest in music and focusing on the positive economic development possibilities for the State of New Mexico and the music industry led her to becoming part of the NM Music Commission; she’s honored to have the opportunity to serve

Crawford, Dayna